The Birmingham Bowel Clinic is proud to support the Department of Health’s nine week national campaign starting on 30th January 2012.
The Birmingham Bowel Clinic is proud to support the Department of Health’s nine week national campaign starting today - 30th January 2012.
The national awareness campaign, “Be Clear on Cancer” aims to encourage people with bowel symptoms- such as blood in their stools or loose bowel movements to see their GP earlier so that where appropriate they can be referred quickly for further investigation.
The campaign will feature on national TV, radio and national newspapers and aims to give the public straightforward information about bowel cancer symptoms whilst providing a clear call to action for people who may have concerns to see their GP whilst offering reassurance that earlier diagnosis improves the chances of successful treatment.
The campaign will be aimed at people over the age of 55 giving a clear message that if a person has had loose bowel movement or blood in their stools for more than 3 weeks, then they should go to see their GP.
The national campaign follows a pilot undertaken in the East of England and South West of England earlier this year which led to a 50% increase in people over the age of 50 with symptoms visiting their GP.
Over 90% of bowel cancer patients diagnosed whilst the disease is in its earliest stages survive five years from diagnosis compared with only 6.6% of those diagnosed with the diserase in it's advanced stages. It is estimated that 1,700 deaths could be avoided each year if the UK’s bowel cancer survival rates were as good as the best in Europe. Later diagnosis of the disease is thought to be a key reason for the poorer UK survival rates.
The Birmingham Bowel Clinic website will post further updates about this important campaign over the coming months.
Tariq Ismail
30 January 2012
and Conditions
Julie Stanley
